My name is Heidi Roy and I am a Clinical Hypnotherapist, a licensed massage therapist, plant-based lifestyle & business coach, "food engineer" and travel enthusiast.

In 2015, I accidentally launched a vegan meal-prep business called Alternative Junkie and later used the recipes of my best-selling meals to write a cook book entitled "Recipes for Change: A Guide to Living Plant-Based".

'Alternative Junkie' embodies the entire way I live my life: anything but "normal".

This always evolving lifestyle brand has opened up so many doors for me in my life including my most recent endeavor: running an all-inclusive Vegan B&B in Rosarito, MX where I get to cook ALL the food for my guests!

My passion for teaching (I used to teach yoga!) has led me to the world of coaching. As someone who values TIME, I hope to inspire more people to start their own small side businesses doing what they love.

Instead of creating a food franchise with my food business and creating more "jobs", I hope to create more entrepreneurs and spread more vegan options where maybe there are none...with MUCH LESS overhead and start-up costs.

With my background in hypnotherapy and personal development I'm confident I'm armed with the tools to get you crushing your limiting beleifs accomplishing your dreams of owning your own business...WAY sooner than you imagined!