how to reprogram your relationship with food, all while making an impact, without giving up foods you love. #onealternative at a time.



  • Yes please.

    Say no more.

  • What if...you never had to worry about gaining weight, getting sick, or feeling like crap again?


    With Recipes for Change, A guide for plant based living, you'll be supported to do all these things without having to figure it out all on your own. Cooking will turn into creation versus dread, and your mind will be blown by an introduction to an ABUNDANCE of foods and flavors you may have never even known existed.



    Trust me, I've been eating this way for 6 years now and I have heard alllll the excuses! BUT...


    What if I told you there was a way to:

    • Learn how to eat, shop (navigate new territories of the grocery store) and prepare foods in an easy way WITHOUT having to limit yourself or give up any of the foods you currently eat/love?
    • Choose and invest in the modern day kitchen appliances that will completely SAVE TIME and change the way you prepare healthy foods...
    • Help you understand the benefits of "vegan food" and that actually all REAL FOOD IS VEGAN, until we add meat, dairy and eggs.
    • Teach you alternative sources of protein that are more than enough to sustain you and build strength, muscle mass and actually perform BETTER without causing harm to innocent beings.
    • Make alternative plant-based swaps for foods that that currently causing your body illness and disease without sacrificing flavor, to PREVENT yourself from gettign sick in the future.
    • Learn how to prep your pantry (like dried bulk items) and prepare meals in a way that is easy, healthy and super cost efficient.
    • Learn how to make AH-mazing sauces that will replace your dairy intake/cheese addiction forever!
    • Learn how to lean on other content and resources to make learning fun and creative instead of dreadful and time consuming, potentially leading you into another income $ stream (stay tuned for my next course!)
    • Learn how to stand up for yourself and overcome fear of criticism by choosing your own belief systems and leading by example. 

    ALL these reasons are EXACTLY why I created this guide(has also been referenced to as the 'BIBLE' of thriving plant based, not to toot my own horn but, toot toot.)

    For so many years I would cook for the people I love and I still continue to do that. But then I realized I had such a wealth of information and experience stored inside my brain which forever changed the course of my life...I felt like I was doing a disservice if I didn't essentially "help people, help themselves".





    So, if any of these things have ever crossed your mind...what are you waiting for?


    If quarantine taught me anything, it was "if not now, then when?"


    Life begins outside of your comfort zone.


    The food we eat is a huge program we run on.


    I found myself asking why I was eating meat? And I had no better answer then "someone put it on my plate"...


    I had no other real reasons why.


    It's 2020, and I believe in the evolution of food. 


    I believe we no longer have to kill harmless beings in order to thrive and I beleive increased compassion and peace begins on our plate.


    If you can change the habit of how you eat, I believe you can positively change many other areas of your life.


    Real change starts with YOU.


    I believe in you.


    xo H



    Normally $97

    for the next week

    GET MY PLANT-BASED Transitioning program for only $47

    Remember...baby steps #progressnotperfection

  • The long story short is,

    it's 2020 and living plant based is on the rise.


    There's no Better timE than now to take your health into your own hands, learn a new skill, find a new passion, maybe even reinvent yourself!


    Give yourself the gift that keeps on giving...


    Currently, there are the most available number of plant- based items on the market.

    And you know how we keep getting more?

    By creating demand!


    Thriving plant based turns us into little grocery store scavenger hunters.

    There's awAys a new product to try!

    And always a new way to trick your friends to believing it's "real meat". (no harm caused)


    FOOD doesnt have to be boring and monotonous especially on a plant-based diet..

    Never did I ever, imagine id find myself on this path.

    but it's hands down, the best decision, investment in myself I've ever made.


    And listen, right now you may be struggling with feeling not feeling motivated, and you might even be be feeling really bored being cooped up due to the current circumstances.


    What better way than to acquire a new skill and lifestyle that breaks up the monotony of quarantine, that also benefits your health, and waistline?


    Imagine if you didn't have to feel alone in this journey of self exploration and learn how to lead by healthy example for your kids.


    Imagine if you didn't have to go to the doctors as much because the food in your diet wasn't making you sick (its not your fault) The standard American diet is set up for us to fail, get sick, and make money off us being sick.


    But what if you could beat the system?


    I'm sure you might even be struggling with finances, but what if there was a way you could eat healthy in a way that didn't break the bank?


    What if you didnt have time to eat healthy, but by acquiring the modern kitchen tools you could save time, AND maybe even teach your kids how to cook!?


    Imagine if your kids ACTUALLY liked vegetables becasue you learned an efficient and flavorful way to prepare them?


    I dont know about you but all im hearing is win, win, win.

    Do you have to commit to being a VEGAN?!


    But you can commit to making an impact and small changes to yourself that lead to big changes over time.


    Imagine if everyone ate a little more veganish?


    I don't expect the future to be vegan. But I do belive there's an imbalance that needs to be recognized and a reduction of consumption on so many harmful levels.


    SO....you got this far...

    Join me on the dark side, won't you?


    I got you, I promise.

    And you're supported by a HUGE population of 'game changers' already on the journey making it happen.



    ONLY $47...?

    I spend more than that on Starbucks a week.

    I know, except its real value is #priceless


    Hand held PDF pocket guide to all things plant-based!

    (Normally $47)

    Literally deemed " a bible" to thriving plant-based. Heidi created this beautiful colorful guide to help newbies discover a whole new world of " foods".

    Large colored photos for easy grocery store scavenger hunting!

    Because who doesn't love a good picture book?

    An in-depth virtual educational lesson on exploring plant-based alternatives.

    (Normally $97)

    Join me as I take you on my journey into plant-based living. The good, the bad and the ugly. This is a more in depth version of the PDF pocket guide. Especially if you prefer to listen!

    Printable worksheets and simple recipe personal meal plans to get you started on your journey!

    (Normally $97)

    These sample meal plans will have you well on your way to feeling great and discovering EASY ways to make the #alternative swaps in your current diet.

    Private access to the coolest FB group!


    Lean on each other as we become "junkies" together. The good type of junkie of course. #alternative



    Ok, so lets just tak e a quick re-cap of what youre getting when you purchase "Recipes for Change" a pocket guide for thriving plant based.


    A colorful, easy to read downloadable PDF of a plant-based transitioning "BIBLE" with lots of PICTURES you can use right from your phone when you grocery shop! ($47 value)


    Access to my university lecture powerpoint, breaking down the book with more info on veganism and packed with even more wisdom and online resources ($97 value)


    A WEEK long and Single day sample meal plan w/ grocery lists.


    downloadable PDF recipe cards for my breakfast bowls and delicious smoothie (morning milk shake) recipes.


    A workbook on how to veganize your current meal plan to avoid shocking your system (baby steps!) ($97 total vaLue)


    Access to a private "alternative Junkies" facebook support group







    $241 value for ONLY $47

    This price is only available for the next week!




  • But Why should I take HEIDI ROY's word for it?

    Because she bleeds passion.

    Title Text

    A small tagline

    Heidi Roy is a Clinical Hypnotherapist, a licensed massage therapist, certified yoga instructor, author, travel enthusiast, plant-based lifestyle coach and chef, residing in Las Vegas. Heidi’s mission is to act as a change agent in the lives of others by combining areas of holistic wellness and mindfulness practices. In 2016, Heidi launched a vegan meal preparation business called Alternative Junkie and later used the recipes of her best-selling meal items to write a cook book entitled "Recipes for Change: A Guide to Living Plant-Based.” The name Alternative Junkie came from a description Roy liked, which defined alternative as, “a label for the label-less.” Roy has collaborated on local plant-based cooking demos, grocery tours and educational workshops including a 2019 series at the University of Nevada Las Vegas entitled Plant Power 101 and102. Heidi now hopes to inspire others to find personal empowermetn through alternative food choices as did she. She hopes to continute inspiring positive limitless changes in the lives of many. She also always known that she would be able to take her business online to be able to reach as many people as possible. In 2014 someone influential took her hand and guied her towards veganism. And her goal is to BE THAT PERSON FOR YOU.


    "This book is MY BIBLE (literally), opening the door to my own Narnia; a way of living that’s incredibly tasty. It is everything you need & want to know regarding “how to start” to become Vegan/Plant Based.

    The last several months I changed my lifestyle, I began thinking with INTENTION. After years of dietary restrictions, I decided I'm going to do a factory reset. This woman is incredible. I used to say i don’t cook, I eat. Lol.It’s never too late! Start now!"


    "Alternative Junkie is not only amazing vegan meal prep, but Heidi also created an e-book that I’ve used personally on my plant based journey. I suggest that anyone who loves getting creative, is searching for plant based alternatives & is curious about expanding their palate and sharing with the ones you love, download this program. So much value in the pages that Heidi has compiled and crafted intentionally and carefully."


    "Alternative Junkie is literally a breath of fresh air when it comes to having someone guide you in the world of health and veganism. Heidi is so passionate about what she is doing to help others and makes it SO easy. Not only has she designed a book to help beginners with recipes, but even just showing you simple things you can be buying at the store “instead” of what you normally would buy. In my house I have a husband and 3 kids who all eat very differently, it can be challenging to try and switch our whole house over to straight vegan or all healthy etc. Heidi makes it way less overwhelming and shows me that it’s really simple to use *alternatives* to many of the things I’m already buying daily that are a much better option to our health, and doing my part to not participate in animal cruelty. If you’re on the fence about becoming vegan, or if you just want health advice in general, Heidi is your go-to Gal. Anything she has made for me, or told me to make, from a meal to a simple sauce, I literally am blown away how delicious it is. I am constantly inspired by her, Alternative Junkie is more than a business, it’s a movement!"

    Stephanie CosTA

    "The concise booklet you didn't know you needed!!! Recipes for Change: A Guide to Living Plant-Based is a simple and effective resource to getting educated and enjoying your plant-powered exploration. From conventional alternatives and replacers to kitchen must-haves and pantry staples, it's got everything for the newbie to longtime vegan. Ideal for any cooking ability, most recipes consist of minimal ingredients and are easy to make. Get this in your life!"

    JOdi Paige, Ceo Virgin cheese

    "The Secret's in the Sauce ~ and Her Sauciness shares the liquid gold that makes plant powered buddha bowls, veggies, salads, dips SING with full on flavor! Heidi Jo's e-book is a bible for those crossing over to the power of plants or who just find themselves stuck in routine. I have seen her in action, tasted the magic and continue to be a huge fan!"

    Brent Roberts

    "I bought this program via a friend's recommendation because I wanted to begin cooking vegan cuisine. These recipes are not only easy to follow, they're super quick! I often double the recommended ingredients and have food for a week. I especially like the burrito bowl and lazy-man lasagna bowl. This book makes cooking easy for all skill levels. Highly recommended."

  • FAQ's

    Q: Do I have to commit to going vegan if I buy this guide?

    A: No way! I created Alternative Junkie as a "label for the label-less". For those who didn't want to be labeled "hardcore vegan" but wanted to make an impact by educating themselves and limiting their consumption of animal based products. Contrary to popular belief, you dont have to be perfect to be vegan-ish! Every little bit helps. I do believe you'll be feeling so good youll enjoy the path as it progresses for you. It gets easier as time goes on. Remember, youre reprogramming YEARS of food conditioning. Be easy on yourself.


    Q: What if I cant find these products at MY grocery store?

    A:Make sure you ask. If they dont have it, then be the first one to request it! Thats how we create demand! Increased demand for alternatives equals decreased demand for cruelty! If this doesnt work, google is your best friend! Google "vegan recipes for an item you cant find. Most likely you will end up with a whole food plant based option. (Like I explained in the presentation). You can also order almost anything online these days too! Stock up when you find stuff you love! products are always changing!


    Q: Do you recommend going "cold turkey" if I want to go vegan?DO YOU RECOMMEND GOING COLD TURKEY if I want to GO VEGAN?

    A: First of all, LOL. This will depend on how strong your "WHY" is. Do what's best for you. Remember there are no rules on how to live your life. Don't ever beat yourself up or feel guilty if you fall off the wagon. Dust yourself off and get back on again. You make the rules how fast you want to go.


    Q: What if I am the only one in my family or friend circle who wants to make change? What if they don't support me?

    A:You will learn quickly that most flavors and "real" food aka fruits and vegetables and grains, are plant based. Its easy to make a plant based meal and then add protein to it. This works great if you have a family. Also, if you are taking positive motions to better your life, remember this: you will only be criticized by people doing less than you. So do you boo. Stay TRUE to what you believe in your heart. Learn and continue to lead by example. I SEE YOU.


    Q: Can I get a refund if I don't like the program?

    A: Due to the digital nature of this purchase, no refunds will be given. However, once downloaded you can share this gift with anyone you think will love it. Give the gift that keeps on giving. That person may receive infinite value and you'll never know the profound ripple effect you could have by sharing.





    This offer is for anyone who is looking and wanting to make a drastic change to their current lifestyle. The path/journey you are about to embark on is extremely fulfilling and eye-opening. This guide, along with the bonuses is dedicated to the people who want to make a difference in their health, their consciousness, and the planet we live on. Especially people who are:



    • In poor health/overweight
    • Pre-diabetic/Type 2 diabetes
    • Anyone looking for more life purpose/impact
    • Anyone who doesn't believe in factory farming 
    • Anyone who dreads cooking
    • Anyone who says they "can't cook' but wants to learn
    • Parents wanting to lead by example for their children 
    • Anyone who wants to re-program their relationship with food so they can become empowered to reprogram other beliefs they have in their lives which no longer serve them. 
    • Eating a lot better and getting a greater variety of foods in your diet than you've ever eaten before!
    • Sleeping better
    • Pooping better...#sorrynotsorry you're welcome
    • Feeling lighter
    • Feeding your family better/leading by example
    • Saving TIME and MONEY
    • Feeling excited and empowered and challenging yourself to try something new.
    • Learning a new skill and maybe finding a new passion
    • Maybe turning new passion into a side hustle doing what you love (stay tuned for my next course!)


    You made it this far...

    You ready?


    Believe in yourself.


    Check out our latest mini blog posts on social media!